ANDREA CIUFFREDA

• Responsible for the development and consolidation of international markets for Sbs brands.
• Direct supervision of the Baltics and Nordics countries, Romania, Bulgaria, Japan, UK and Ireland, Turkey and GCC.
• Coordinated activities with local distributors and key clients such as Fnac-Darty (all countries) and international retailers.
• Implemented sales strategies to increase SBS brands revenue and strengthen its global presence.
• Launched initiatives to enhance market performance, including targeted marketing campaigns and incentive programs.

• National responsibility for the Telco Operators channel in Italy.
• Coordinated 15 agencies and approximately 15 Regional Account Managers.
• Interacted with central offices of operators (Wind/3, TIM) to define commercial strategies.
• Designed incentive plans and rewards for the sales team.
• Oversaw field activities, visiting clients nationwide.

• Managed start-up projects for 24 stores and over 100 iReplace affiliates in Italy.
• Refurbished and renovated 230+ linear meters of retail space in TIM Retail stores.
• Created operational grids in collaboration with TIM Retail buyers and the SBS trade team.
• Coordinated quarterly promotions and managed 15 Visual Merchandisers to optimize sales.
• Developed the iReplace affiliate network, consisting of 18 agencies.
• Supported the General Manager of iReplace in the development of the accessory business.
• Negotiated pricing, sales terms, and service contracts

• Managed and supervised the commercial network in Northern Italy, focusing on the indirect channel.
• Coordinated 7 agencies with over 35 agents, sub-agents, and collaborators.
• Collaborated with marketing to develop action plans and canvassing.
• Organized client visits with Wind/3 officials and internal teams.
• Negotiated contracts and defined sales terms.

• Managed the national commercial network with a focus on the Telecom Specialist channel.
• Supervised 3 sales support staff and multiple agencies nationwide.
• Built long-term client relationships to ensure sustainable growth

• Managed and coordinated the sales network across Piemonte, Liguria, Valle d'Aosta, and NW Lombardia, with an expanded responsibility covering Lombardia, Emilia, Veneto, Friuli, and Trentino.
• Developed the market in the assigned regions with the support of various sales agencies.
• Built long-term relationships with clients and partners to foster business growth.
• Negotiated pricing, sales terms, and service contracts.
• Conducted face-to-face sales meetings with executives and business managers across the territory.
• Prepared monthly, quarterly, and annual budgets to monitor performance and results

Managed merchandising and promotion for Celly, Asus, and Intel across 135 retail locations in Northern Italy. Coordinated staff training, created displays, analyzed sales, and provided commercial support to optimize sales performance.