Evie Khoo

• Leading the Marketing, B2C Sales, Product Management & Campaigns, and Production
• Marketing Roadmap and Product Strategy - Manage the development, planning, and implementation of marketing, communication, product(s) and brand strategy
• Infrastructure/Documentation process and setup for Products, Production and Marketing
• Development of the brand strategy and branding guidelines about digital marketing assets . Increased market awareness and penetration through managing branding campaigns and event marketing initiatives in print, video, web and social media.
• Product Management, Production Management, and Project Management
• Production planning with vendor/factory - regular meetings with vendors and engagement for consistencies and improvements to processes
• Ensure warehouse and inventory are always stable through detailed shipping planning
• Revenue Generation Strategy and implementations through campaigns, product launches, and performance marketing - Increased B2C Sales by 80% every quarter with performance marketing and product launch campaigns
• Directed development and implementation of business and product launch and marketing campaigns - Launched a new collection of products every quarter, along with themed campaigns, ensuring timely delivery and strong market presence upon release.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Performance Marketing Strategy - Conducted A/B testing of marketing channels such as paid acquisition, social media, and SEO/Keywords for content creation
• Competitive Landscape Analysis - Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions. Monitor and gather features of competitors to evaluate the effectiveness of product and marketing strategies
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Streamlined internal communication channels, fostering collaboration among various departments within the organization.
• Led a Marketing team of up to nine members

• Leading the Marketing function: (Grew the following to owning full spectrum of marketing functions, having both a strategic and operational responsibility)
• Responsible for the Marketing infrastructure consisting of Marketing Communications, Events Marketing, Corporate Marketing, and Product Marketing
• Responsible for the development and execution of marketing initiatives in the region, balancing multiple projects from concept through execution
• Managed marketing budgets and all new/existing Sales & Marketing projects
• Editor of the corporate website and internal Sales & Marketing's SharePoint page and social media
• Conduct Customer Relation Surveys to track products' performance, as well as gain customer insight
• Developed customized sales presentations for key clients, resulting in increased business partnerships.
• Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
• Key accomplishments:
  • Project leader for the video production of UECC High & Heavy and Breakbulk video. (The year 2018)
  • Project leader for the video production of the world's first and largest dual-fuel LNG Pure Car and Truck Carriers M/V AUTO ECO and M/V AUTO ENERGY. (The year 2017)
  • Project leader for the reconstruction of corporate website – consists of migration from a 10-year-old system to Umbraco system, entire facelift/design of the website, pre-study of framework and modules, and contents revamping. (The year 2017)
  • Project leader for two naming ceremonies for the world's first and largest dual-fuel LNG Pure Car and Truck Carriers M/V AUTO ECO (21st November 2016, Zeebrugge-Belgium) and M/V AUTO ENERGY (7th February 2017, Malmo-Sweden)
  • Project leader for local port events for the branding of LNG vessels in Europe. (The year 2017 - 2019)

• Project leader for the CEU Local Websites Rollout: Communication, implementation, translations, and rolling out of local websites in the Central Europe Region by consulting closely with countries Business Units Managers: Germany, Poland, Italy, Spain, Netherlands, Brazil, LATAM
• Managing external vendors affiliated with the website projects: System developers, Translation house
• Training local users on using the Tridion system and Translation Management Tools

• Development & Implementation of the Sales & Marketing Infrastructure and execution plans for the business unit 'Digital Weaving Norway' as follows: Channels Marketing, Events Marketing, Sales & Marketing Communication, Corporate Marketing
• Building up Channels distribution, focusing on Asia
• Pioneer in the company to implement and develop a monthly newsletter sent to an external audience, with an average open rate of 45% compared to other B2B industries of 22% (based on industry comparison report)
• Pioneer in the company to explore and implement a CRM system and gather leads

• Development & Implementation of the Marketing Infrastructure are as follows: Channels Marketing, Events Marketing, Sales & Marketing Communication, Corporate Marketing
• Design, create, and develop sales and marketing collaterals using InDesign

• Development of the Sales and Marketing process oversees day-to-day management of customers and alliances and collaborates with partners on execution and reporting
• Direct sales to end customers
• Sales through partners
• Follow up and support of partners and customers
• Develop and execute Sales and Marketing activities on a Quarterly (3 - 4 months) plan
• Retained 80% of clients and brought in 5 new clients per month resulting in increased revenue and improved customer satisfaction scores.
• Traveled from Oslo to Asia/China to reach customers in international markets.
• Improved sales techniques and made sales pitches to betwene 100 - 120 potential clients per quarter.

• Development and day-to-day project management of segment marketing programs, including: Planned and managed creative and content development, consolidating and managing content from product/marketing teams
• Coordinating with external agencies and countries for localization and collaborating with internal partners on execution and reporting
• Project management of website including: Coordination with the service bureau for structure and execution, monthly content gathering, and site updates
• Quarterly program execution, which includes: Socializing program details, Coordinating execution plans with country marketing teams, providing execution support, and coordinating training schedules with sales

• Developed and implemented: Marketing Infrastructure and process, building up the South Asia Marketing functions, consisting of Marketing Communications, Channel Marketing, Product Marketing, Inventory, and Shipment process
• Developed and maintained collaboration with regional channel partners and distributors, as well as customers, as well as tracking programs in SalesForce.
• Local Public Relations plans & strategies for increasing media coverage with an appointed PR agent
• Responsible for the South Asia Marketing Budget
• Collaborated with clients to optimize hardware + software functions.
• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.

• Developed and implemented a Marketing Infrastructure and process: Marketing Communications, Channel Marketing, Events Marketing, and Product Marketing
• Building a framework of guidelines and processes, both internally and externally
• Responsible for the development and execution of marketing initiatives in the Asia Pacific region, balancing multiple projects from concept through execution
• The regional representative for the corporate marketing team and responsible for the development of the overall marketing plan for the APAC region
• Collaborate with channel organization & channel development manager to develop strategies for joint marketing initiatives with channel partners

• Liaison with major clients (such as Nokia, Seagate, Nestle, HP) on developing marketing strategies and customized-designed programs to drive and manage the campaigns
• Collaboration with both in-house and external creative designers and copywriters on creating marketing collaterals (such as product brochures and success stories) for circulation in the APAC region, creation and deployment of online marketing campaigns and eDMs for circulation in the APAC region
• Managed clients' event activities (local and overseas) by providing onsite and offsite support, marketing collateral assistance, and correspondence with their internal developers and customers

Department: Content/Knowledge Management
Position: Content Specialist; Promoted to Senior Content Specialist
• Pioneer in Content Management System - Managing the major client, Hewlett Packard, in their documentation system, the Asia Documentation Management System, including editing the documentation posted by the Channel managers to ensure that the information is accurate.
• Working with the internal HP global channel teams and IT department, managing the HP corporate, reseller, and internal website's content, ensuring the accuracy of their web content, editing, and proofreading the information of products that will be uploaded on the corporate and resellers' websites.
• Pioneer in UI and UX process - Handpicked by the client to be based on-site at HP as an external headcount to assist them with their content and knowledge management implementation, as well as development requirements. Assisting with the localization process from English to local languages such as Japanese, Korean, and Chinese with resources from translation agencies.

Increasing responsibility in managing accounts and valuation of accounts ranging from US$30K - US$600K.

• Assisting the Marketing Managers and the APP team in collating data and information for the competitor's database and day-to-day administrative duties
• Inventory management, liaison with overseas suppliers, and support to the Sales Department on the procurement process
• Developed and implemented competitors' databases for survey and channel reference

• Teaching application software
• (E.g., MS Word, MS Excel) to students and schoolteachers
• Deployed by the company to schools that have requirements for an Applications Software Lecturer
• Developed and implemented training guidelines for the teachers