Gulnari Giunashvili
Product Marketing Manager
Århus,Denmark
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Communications Manager, Corporate Communications
DNV Maritime
Hamburg, Hamburg
04.2021 - Current
- Planning and executing effective internal communications and engagement campaigns to educate employees about business unit initiatives and wins,
- Identifying though leaders and brand ambassadors to promote company values and products,
- Writing and producing multi-media content for various channels (Intranet/Yammer, Social Media, Website and Email copy, etc.).
- Independently running successful internal video series with focus on human stories,
- Supporting and advising senior management on implementation of communication concepts and aligning them with brand guidelines,
- Driving ESG and Sustainability communications for business area and advising group task force on wider marketing campaigns,
- Leading brand positioning projects in close collaboration with external creative agencies (brand film, branding photoshoots),
Content Manager
Container xChange
Hamburg, Hamburg
08.2020 - 03.2021
- Created original written content and drove compelling storytelling to improve engagement with prospects, partners and customers,
- Monitored trends in media, industry and competitive landscape to create new material,
- Partnered with graphics team to prepare, design, implement and measure success of campaigns,
- Contributed in designing content plan and editorial calendar,
- Supported and led small team of freelancer contributors,
- Increased dedicated blog conversion rates from 20000 to 30000.
Marketing and Communications Intern
Ceretai
Hamburg, Hamburg
01.2020 - 06.2021
- Provided administrative support to senior team members.
- Developed original content for blog posts, monthly newsletter, and website articles.
- Implemented blog entity to have increased thought leadership,
- Built media kits in support of specific strategic initiatives,
- Worked with marketing initiatives on branding strategies,
- Prepared social media posts and first promotional video,
- Tracked key metrics and developed spreadsheets to follow up on common trends,
- Adapted marketing plans to specific audiences based on start-up needs.
Chief Photo Editor and Writer
Jutland Station
Aarhus, Denmark
10.2017 - 10.2019
- Wrote and edited high-quality, visually impactful content under deadline pressure,
- Formatted articles, blogs and webpages with HTML, photos and infographics.
- Interviewed interesting individuals and told their stories,
- Shot photographs in different environments,
- Chose cover photography or artwork, selected fonts and arranged layouts,
- Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos. After edited, toned, captioned, photos were uploaded for publication.
- Researched image libraries to locate appropriate photographs for stock use.
- Created digital asset management system to increase organization and searchability in digital our library.
Multimedia Journalist
Netgazeti.ge
Tbilisi, Georgia
03.2015 - 08.2017
- Pitched stories to editorial staff in content areas of news, politics, sports and entertainment.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Deployed to news events, provided on-the-ground broadcast solutions and news coverage.
- Edited photos, videos and created graphics for publication.
- Fact-checked material before publishing.
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
- Evaluated and followed up on news leads and news tips to develop story ideas.
Education
Master of Arts - Media, Journalism, And Globalization
Aarhus University And Universität Hamburg
Aarhus, Denmark 08.2017 - 06.2021
Bachelor of Arts - Media And Mass Communication
Caucasus University
Tbilisi, Georgia 09.2012 - 07.2016
Exchange Semester - Business Communications, Public Affairs
University of New York in Prague
Prague, Czech Republic 09.2014 - 02.2015
Skills
Project Planning and Coordination
Timeline
Communications Manager, Corporate Communications
DNV Maritime
04.2021 - Current
Content Manager
Container xChange
08.2020 - 03.2021
Marketing and Communications Intern
Ceretai
01.2020 - 06.2021
Chief Photo Editor and Writer
Jutland Station
10.2017 - 10.2019
Master of Arts - Media, Journalism, And Globalization
Aarhus University And Universität Hamburg
08.2017 - 06.2021
Multimedia Journalist
Netgazeti.ge
03.2015 - 08.2017
Exchange Semester - Business Communications, Public Affairs
University of New York in Prague
09.2014 - 02.2015
Bachelor of Arts - Media And Mass Communication
Caucasus University
09.2012 - 07.2016
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