Iraj Fatima
Islamabad,06
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities. Revenue-driven Sales and Marketing Executive with 8 years of progressive responsibility in sales team management. Technology-literate leader providing modern solutions to lasting deficiencies. Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer [Number] years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
6
6
years of professional experience
Work History
Head of Sales & Marketing
Gulberg Mall and Signature Living (GMSL)
Islamabad
01.2021 - 02.2024
- Managing a team of 6 consultants with an annual sales target of PKR 6.5 billion.
Responsible for opening, marketing and exploring new markets all over Pakistan.
Top sales producer of 2022 & 2023 with “Sales & Marketing Excellence ” award. - Implemented strategies for increasing website traffic by optimizing content for search engines.
- Managed a team of sales representatives to ensure they met their goals and objectives.
- Negotiated contracts with vendors related to advertising campaigns or other projects.
- Developed and implemented strategic marketing plans to increase brand awareness and reach target markets.
- Identified potential new customers through networking events and cold-calling techniques.
- Compiled reports on sales figures, competitor analysis, market trends, which were used by senior management for decision making purposes.
Team Leader
Philip Morris International (PMI)
Islamabad
01.2018 - 01.2024
- Managing a team of 8 consultants with an annual sales target of PKR 1.3billion.
- Delegated daily tasks to team members to optimize group productivity.
- Kept work areas clean, neat and free of safety hazards to maximize efficiency.
- Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth.
- Promoted to leadership position in recognition of strong work ethic and provided exceptional customer service.
- Facilitated communication between cross-functional teams within the organization.
- Assigned projects and distributed tasks to team members as per area of expertise.
Sr.Sales Representative
Eighteen (18)
Islamabad
02.2020 - 11.2021
- Generated effective sales strategies and taught new employees company's procedures and policies.
- Managed sales personnel, setting performance goals and strategies for attaining objectives.
- Promoted culture of customer focus, product knowledge and production solutions to build loyal customer base.
- Mentored employees in management of complicated sales, complex issues and difficult customers.
- Raised profits by setting ambitious sales goals for employees, encouraging sales staff, prioritizing customer service, and resolving customer issues.
Skills
- Marketing automation
- Customer Segmentation
- Creative Direction
- Product positioning
- Sales Pipeline Management
- Competitor Analysis
- Data-driven decision-making
- ROI Analysis
- Marketing Analytics
- Marketing Plan Development
- Performance Tracking
- Strategic Planning
Affiliations
- Hobbies: Photography, Reading books, Blogging
Accomplishments
- Top sales producer of 2022 & 2023 with “Sales & Marketing Excellence ” award.
Languages
Urdu
First Language
English
Proficient (C2)
C2
Timeline
Head of Sales & Marketing
Gulberg Mall and Signature Living (GMSL)
01.2021 - 02.2024
Sr.Sales Representative
Eighteen (18)
02.2020 - 11.2021
Team Leader
Philip Morris International (PMI)
01.2018 - 01.2024
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