Joseline Rachel Luna Maya

• Achieved sustained 10% annual sales growth
• Managed $10M MXN annual promotional budget to optimize promotional effectiveness and drive revenue growth
• Led commercial operations with 15 direct reports
• Managed $10M MXN annual promotional budget
• Full ownership of local P&L
• Negotiated strategic agreements with retail chains and convenience stores, enhancing market presence and competitive positioning
• Partnered with Trade Marketing to design differentiated activation strategies
• Increased customer productivity by +10% vs LY (initiative scaled regionally)
• Developed internal succession plans through structured coaching, ensuring leadership continuity and fostering talent development

Promoted four times for outstanding performance:

List of prior positions held in various companies

• Territory Advisor
• Territory Developer
• Sales Representative
• Substitute Sales Representative
• Increased market share by 1 percentage point in assigned territory through targeted commercial strategies, enhancing competitive positioning
• Expanded portfolio penetration, improving product mix and distribution reach
• Managed key accounts across modern trade and traditional channels, strengthening client relationships and ensuring effective execution
• Exceeded sales quotas year-over-year (YoY), contributing to sustained revenue growth

• Managed B2B and retail client portfolio across multiple channels
• Consistently exceeded sales quotas vs prior year
• Prospected and developed new clients, expanding revenue base
• Delivered commercial proposals, pricing strategies, and negotiations
• Supported marketing initiatives to drive sales growth