Summary
Overview
Work history
Education
Skills
Accomplishments
Languages
Software
Timeline
Hi, I’m

Maren Synnevåg

OSLO
It is never too late to be what you might have been.
George Eliot
Maren Synnevåg

Summary

Creative Communication Manager with experience directing company marketing strategies. Keeps multiple channels up-to-date with current product, service and operations information. Identifies audiences and adapts content to deliver on key objectives.

Overview

24
years of professional experience
6
years of post-secondary education

Work history

Eyr
Oslo

Marketing and Communications Manager
06.2020 - Current

Job overview

  • The role entails overall responsibility for developing communications strategies and setting priorities in marketing, communication, and partner engagement
  • The objective is to enhance our market penetration among both business-to-consumer (B2C) and business-to-business (B2B) partners
  • Researched, created, and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
  • Created marketing content to promote brand awareness among targeted audiences.

MSL Publicis
Oslo, Oslo

Senior PR Consultant
02.2018 - 06.2020

Job overview

  • Developed holistic strategies across earned and owned channels.
  • Attended and contributed to meetings to devise program activities and projects.
  • Coached client representatives on how to handle media inquiries and press interviews.
  • Monitored social media and press coverage for quality and messaging.
  • Partnered with community groups to plan, execute and manage service projects, enhancing public profile.

Eie &Partners
Oslo

Marketing Director
05.2012 - 12.2017

Job overview

  • Worked as a consultant and permanent position for real estate firms
  • I have taken the lead on various public relations activities, including media training for top management, sell-in, press release strategies, and crisis management
  • Directed ongoing market research that targeted key customer demographics and used the information to proactively adjust future marketing plans.
  • Developed and deepened professional relationships with vendors, negotiated contracts, and monitored performance.
  • Created and implemented innovative and digital marketing campaigns.

Fornebu utvikling ASA (a listed company)
Fornebu, Viken

Communications Advisor
12.2010 - 06.2012

Job overview

  • Partnered with advertising teams to develop branded messaging.
  • Wrote press releases and prepared kits for use in media pushes.
  • Planned, developed, and implemented robust PR strategies to manage brand reputation.
  • Conducted public presentations and prepared materials.
  • Engaged different digital communities to promote the organization and identified new audiences for outreach.
  • Supported advertising and marketing efforts with illustrative material and creative collateral.
  • Worked effectively in fast-paced environments.
  • Web Editor and development of a corporate website and consumer website to attract investors

Aller Internett
Oslo, Oslo County

Journalist
12.2005 - 12.2010

Job overview

  • Pursued and independently developed stories covering broad range of topics.
  • Travelled to events, carrying out on-the-ground reporting.
  • Produced well-written and accurate stories to deadlines.
  • Determined whether pieces were ready for publication and approved final versions.
  • Built productive relationships with writers, editors, advertisers, designers and other professionals in order to successfully produce Dinside.no
  • Optimised SEO and design of written content for publication across various platforms.
  • Generated strategic content for special projects to achieve specific objectives.
  • Worked across at Dinside.no, Seher.no, KK, Sol.no, Lommelegen.no and vg.no

Newswire

Journalist
08.1999 - 08.2005

Job overview

  • Published content on online media channels to reach different audiences.
  • Wrote articles and features focused on specific topics and emerging issues.
  • Maintained and developed strong interest, passion and expertise in journalism and research methods.
  • Interviewed key people and investigated tip-offs for exclusive stories.
  • Brainstormed content ideas to captivate audiences with various journalists.
  • Generated long-form content focused on current affairs and politics.
  • Had a vacancy as Web Editor for Directorate of Cultural Heritage working across different departments and directorates

Education

BI
Oslo, Oslo County

Master of Business Administration from Interaction and leadership
01.2018 - 12.2018

University of Bergen

Bachelor of Arts from Sociology
08.1994 - 12.1998

University of Oregon
Eugene, Oregon

Bachelor of Arts from PR and Communications
08.1996 - 06.1997

University of Victoria
Victoria

Bachelor of Business Administration from Marketing
01.1999 - 06.1999

Skills

  • Teamwork
  • Leadership
  • Public speaking
  • Social media
  • Consumer PR
  • Social media campaign management
  • Communications management
  • PR strategy
  • Media Training
  • Building spokespersons
  • Content creation
  • Networking among journalists
  • Crisis communications
  • Speech writing

Accomplishments

  • Planned and executed a successful sell-in about Eyr in DN including media coverage of one of our investors
  • https://www.dn.no/teknologi/helseteknologi/videochat/leger/helse-startupen-eyr-henter-50-millioner-kroner/2-1-856666
  • Planned and executed a successful public relations campaign that resulted in national media coverage across Norway for Bank Axept. Now, this is a daily used term
  • https://www.publicis.no/caser/jakten-pa-nyordet/
  • Through debates, TV programs, chronicles, news stories, and public affairs raised 125 MNOK for inclusion matters across Norway
  • https://www.vg.no/sport/i/69Xx40/anette-trettebergstuen-gir-100-millioner-i-noedhjelp-til-norsk-breddeidrett
  • Collaborated with team of IR and Management Group in the sale of the FBU ASA to OBOS in 2012. The purchase price represented a 45.8% premium to FBU's last exchange trade and values the company at NOK2.034bn.

Languages

English
Upper intermediate
Spanish
Upper intermediate
Norwegian
Native
Danish
Intermediate

Software

Craft, Wordpress, Escenic

Sendgrit, Beepro, Mailchimp

Jira

Ms Office

Slack

Appflyer, Google Analytics

Timeline

Marketing and Communications Manager

Eyr
06.2020 - Current

Senior PR Consultant

MSL Publicis
02.2018 - 06.2020

BI

Master of Business Administration from Interaction and leadership
01.2018 - 12.2018

Marketing Director

Eie &Partners
05.2012 - 12.2017

Communications Advisor

Fornebu utvikling ASA (a listed company)
12.2010 - 06.2012

Journalist

Aller Internett
12.2005 - 12.2010

Journalist

Newswire
08.1999 - 08.2005

University of Victoria

Bachelor of Business Administration from Marketing
01.1999 - 06.1999

University of Oregon

Bachelor of Arts from PR and Communications
08.1996 - 06.1997

University of Bergen

Bachelor of Arts from Sociology
08.1994 - 12.1998

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Maren Synnevåg