Mirna Zeljkovic
Bodø,18
Summary
Accomplished events and marketing professional with over a decade of experience in planning, executing, and promoting high-profile events across the hospitality, wellness, lifestyle, and culture sectors. Proven expertise in event strategy, brand activations, and stakeholder management, with a strong track record of delivering memorable experiences that drive visibility and engagement. Skilled in PR, communications, and creative campaign development, with the ability to manage budgets, teams, and complex logistics. Also recognized as an exhibiting artist in Belgrade and Zagreb, bringing a unique blend of creativity and strategic project management to every event.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Premedion GmbH
Doha, Qatar
04.2017 - 02.2019
- Designed and executed the full marketing strategy for the launch of a luxury 5* ladies’ spa.
- Organized the grand opening ceremony, including VIP guest relations and press coverage.
- Developed marketing content for online platforms and social media channels.
- Coordinated promotional events to engage target audiences effectively.
- Designed email campaigns to communicate with potential clients and partners.
- Managed social media accounts, ensuring consistent brand messaging and engagement.
- Represented the spa at community and corporate events, building strategic partnerships.
- Reported directly to the CEO, providing insights and growth recommendations.
PR & Event Manager
The Torch Hotel
Doha, Qatar
08.2016 - 10.2016
- Directed PR and marketing activities for a 5* hotel, including event promotion and media relations.
- Drafted press releases, coordinated media appearances, and managed social media presence.
- Oversaw B2B meetings and developed promotional materials to enhance brand awareness.
- Organized promotional events to enhance brand visibility and engagement.
- Coordinated logistics for event setup and breakdown efficiently.
- Developed relationships with vendors to secure reliable services and supplies.
- Managed event timelines to ensure smooth execution of activities.
- Created event materials including invitations, programs, and signage accurately.
- Supervised volunteers assigned tasks during set up or takedown of an event space.
- Coordinated staff schedules to ensure proper staffing levels during PR events.
- Reported directly to the General Manager.
Event Manager
Proevent
Sarajevo, Bosnia and Herzegovina
06.2013 - 02.2015
- Coordinated large-scale events, from conceptual design to execution.
- Developed marketing budgets, managed press conferences, PR campaigns, and media relations.
- Created communication strategies across TV, print, radio, and digital platforms.
- Monitored media representation and reported outcomes to CEO and senior management.
- Coordinated logistics for events including venue selection and vendor management.
- Developed event timelines to ensure smooth execution of all activities.
- Managed attendee registration processes using event management software.
- Collaborated with marketing teams to promote events through various channels.
- Facilitated communication between clients, vendors, and team members during events.
Event Manager
MediaPlus Agency
Sarajevo, Bosnia and Hercegovina
10.2009 - 05.2013
- Managed marketing and PR campaigns for lifestyle magazines Ljepota i Zdravlje and Grazia.
- Collaborated with global brands such as Chanel, YSL, Bvlgari, Lancôme, Mango, Lindex, S.Oliver, and Geox.
- Organized fashion, lifestyle, and brand events, strengthening partnerships with fashion and cosmetics industry leaders.
- Coordinated logistics for events including venue selection and vendor management.
- Developed event timelines to ensure smooth execution of all activities.
- Managed attendee registration processes using event management software.
- Facilitated communication between clients, vendors, and team members during events.
- Provided support to attendees before, during, and after the event as needed.
- Collaborated with marketing teams to create promotional materials for events.
Education
BA - Marketing Management in Art And Culture
Academy of Fin Arts
BelgradeSkills
- Marketing strategy
- Event promotion
- Content creation
- Digital marketing
- Media relations
- Creative campaign development
Affiliations
- Photography Exhibitions – Organized and presented two personal photography exhibitions in Belgrade and Zagreb, handling concept, promotion, and event execution.
- PR Manager, Club FEST (Belgrade) – Managed public relations for one of Belgrade’s most iconic and oldest rock clubs, coordinating media coverage, events, and artist promotions.
- Cultural Management, Theater 78 (Belgrade) – Oversaw PR and communications, including multiple TV interviews, press coverage, and event promotion for theatrical productions.
- Founder, New Balast Cultural Organization – Established and led a cultural organization focused on supporting and promoting young artists through exhibitions, media campaigns, and public events.
- Pottery & Creative Expression – Passionate about pottery as a creative outlet, complementing professional expertise with artistic sensibility.
Languages
Serbian
First Language
English
Advanced (C1)
C1
Spanish
Elementary (A2)
A2
Norwegian
Beginner
A1
Certification
- Graphic Design (Level 4), OTHM, UK (2018)
- CEDEF Internship, Central European Development Fund, Belgrade (2013)
Timeline
Marketing Specialist
Premedion GmbH
04.2017 - 02.2019
PR & Event Manager
The Torch Hotel
08.2016 - 10.2016
Event Manager
Proevent
06.2013 - 02.2015
Event Manager
MediaPlus Agency
10.2009 - 05.2013
BA - Marketing Management in Art And Culture
Academy of Fin Arts
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