SHUBHA SHUKLA

(Coin Club is a media company focused on crypto, web3 and blockchain.)

Building brand awareness for the company by developing and implementing marketing strategies using X(Twitter) and articles on the company's news platform Substack. Executing communication/content and community-building strategies.

 Conduct in-depth research on current topics and trends within the cryptocurrency ecosystem.
 Curate and share engaging content , including news, articles on Substack, and insights, across company's Twitter accounts.
 Proactively engage with followers , responding to comments and messages, and fostering meaningful conversations.
 Collaborate with team members to analyze KPI's and analytics & develop strategies for increasing the following and engagement on company's Twitter account.

( Indo Naturals is a company based on UN Sustainability goals to create synergy for clean oceans and rural development. It is a WFTO guaranteed member (first in Norway) and offers zero-plastic everyday products for a sustainable lifestyle made ethically in rural India. )

Worked closely with the Founder of the company in a multicultural set up , to increase brand awareness of the company's products on Facebook & Instagram.

 Actively participated in strategic marketing planning sessions and gained experience in market research, analyzing key performance indicators, and target audience identification.
 Collaborating with my team members to create compelling content using the company's brand kit.
 Created content on website to create awareness on sustainable consumption & highlighted the topic of environmental impact of increased consumerism on black Friday.
 Used planning platform like Miro , and team-based project management tool Trello , for weekly team discussions.
 Planning, management, and execution of all marketing-related activities and tactics to drive lead generation.

(LIC Housing Finance Limited is one of the largest Housing Finance Mortgage loan companies in India.)

 Honed my ability of decision making in day-to-day tasks as a manager including sanctioning loans, analyzing the KPI's to measure the annual target achievement, with my team lead.
 Responsible for coordinating travel arrangements of my team.
 Planning & executing for different events like team meetings, milestone achievement celebrations, birthdays of my colleagues & festivals in my office.
 Maintained fixed asset register and took care of the IT related assets.
 Responsible for office ambience management by ensuring all the appliances in the office are working properly and the office environment is positive and safe.
 Used the software Kastle, a universal lending system for loan management.
 Exposure to accounting software Orion , to run payouts of external agents, to fulfill bills of internal office employees.
 Record-keeping and documentation of confidential files.
 Applied my skills of paying attention to details & reported a bug in the company's loan management software, where the last EMI of some customers was erroneously showing to be a consolidated large amount ,therefore coordinated with my corporate office to get it rectified.
 Extensive use of Excel to keep track of target achievement, record keeping and future planning of generating more business for the company.
 Gained experience of customer servicing and support where I provided timely and accurate information to individual clients, built positive relationships, addressed their queries, and concerns effectively with communication and empathy.
 Cultivated time management skills & organizational skills such as facilitating office meetings, planning engaging in-house and offsite activities, and efficiently managing calendars.
 Developed collaborative problem-solving skills & worked closely with cross-functional teams , including underwriters, appraisers, and legal professionals, to address challenges and find suitable solutions.
 Gained experience in people management skills & developed skills in delegating tasks, providing feedback, and motivating team members to create a positive work environment and support professional growth.
 Recognized as a "valued employee" of the company by the Regional Manager of my employer LIC Housing Finance Limited in 2018

(MPEC, Mandhana , Kanpur, India is private engineering college established in 1999 by Maharana Pratap Group of Institutions )

 Developed teaching & pedagogy skills & delivered engaging lessons and facilitated student learning.
 Adapted my methods to cater to diverse learning styles, encouraged active participation, and provided constructive feedback to enhance understanding.
 Conducting seminars for my students , and ensuring they had a full understanding of the topics related to relevant topics of cyber security.